on one hand, i appreciate it when people lower their meat consumption.
on the other, when they then say "well this is a special occasion, so we are gonna eat beef and drink Coke and stuff ourselves with Nestle sweets", that's pretty sad.
eg. a birthday is supposed to be a celebration of life. why would you use that occastion to pay money to corporations that are destroying life? and not caring about the effects doesn't make anyone cool.
hedonism is not incompatible with responsibility. or, to put it more lewd-adjacently: hedonism is entirely compatible with delayed gratification, wink. (it sounds way more seductive when Olly says it.)