In clothing ads, it's weird how models are posed in positions the clothes buyer will never find themselves in.

@StillIRise1963 the same is true in many different formats. You will never drive you Kia on a race track, your perfume will never make the opposite sex swoon, and don't even think about emulating porn.

@JonKramer Yes. All of it is ridiculous, but this really struck me. It was so unnecessary to advertise a t-shirt.

@StillIRise1963 , it's advertising. I can't remember the name of the guy who invented the concept, of creating desires for people, rather than meeting needs of the people. Let me hit google before going further...

@StillIRise1963 , I think it starts with Wilhelm Wundt and some of his students, most notably Walter Dill Scott. These guys figured out how to manipulate folks into buying desires, rather than needs. It's fascinating how easily we all fall for it. There is another name right on the tip of my tongue.... but it eludes me for now.

But yes, it is also ridiculous.

en.wikipedia.org/wiki/Wilhelm_

@StillIRise1963 I had one I saved years ago... last time I had this conversation. The picture was of a rather pert female butt in spandex, with a male hand grabbing one cheek. They were selling the spandex, I think. My guess was they were trying to get men to buy the pants for women.

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