@baldur Or they could just genuinely like a book that thinks through and explains what they need to fix to take their business to the next level?
When you write about the flaws in a system, some people take that as a challenge to fix them, rather than an invitation to simply back away from the system.
@LouisIngenthron Possibly. That still feels like "irrational exuberance" to me, in the bubble economics sense.
