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How a Brand's Social Activism Impacts Consumers' Brand Evaluations: The Role of Brand Relationship Norms. (arXiv:2210.10832v1 [econ.GN]) http://arxiv.org/abs/2210.10832
How a Brand's Social Activism Impacts Consumers' Brand Evaluations: The Role of Brand Relationship Norms. (arXiv:2210.10832v1 [econ.GN]) http://arxiv.org/abs/2210.10832