Basecamp is well-known not because of its product but because its founders heavily leverage marketing and communications, eventually turning into contrarian marketing machines producing edgy posts and starting crusades just to get everyone’s attention.
https://molodtsov.me/2023/09/basecamp-is-a-contrarian-marketing-operation/
bonifartius 𒂼𒄄
@bonifartius True, I get the irony!
I also agree he is not too different from many software developers with their strong opinions, just has a much better reach that reinforces your desire to say something else.