Academic hyperbole:

When did "cutting edge" become "bleeding edge”? Why is “state-of-the-art” no longer sufficient so that we must now be working “beyond state-of-the-art”. Don’t forget that we can no longer be "world leading”, we must be "world beating”. Makes me wonder what's next?

#hyperbole #TheseGoTo11 #EmptyWords

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@clathrin For years I've been wanting to develop a project on Excellence in Adjectives - I'm just waiting for the right funding call. The edge will bleed all over the place.

@clathrin @cyrilpedia

Bro, bleeding edge? If you’re not in the marrow, are you even innovating??

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