"(...) Xerox PARC, the storied Palo Alto research lab credited with pioneering many aspects of contemporary computing. Its most famous creation is the Alto, a personal computer system introduced in 1973 that featured a mouse and a graphical user interface with icons, windows, and folders. Xerox famously never managed to monetize it, but the Alto’s influence was immense; within a decade Apple was selling machines that looked a lot like it."

https://www.nybooks.com/articles/2023/09/21/better-faster-stronger-the-philosopher-of-palo-alto/