Luckily, this problem is restricted to sports:

"The terms ‘data’ and ‘analytics’ are used interchangeably in sport, Smith points out, but in fact the gathering of data, fuelled by surging interest from sports teams and professional gamblers, has tended significantly to outpace the intelligent analytic use of that data."

https://www.lrb.co.uk/the-paper/v45/n18/john-lanchester/get-a-rabbit