Curious fact: The original intention why businesses started to use odd pricing (example $9,90, instead of $10) was to force the cashier to open the register to give change and in that way record the sale. Round numbers, on the other hand, would make it easier for the cashier to pocket the money.
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@freemo I looked it up and it came up from multiple sources:
https://www.shopify.com/encyclopedia/odd-even-pricing
https://www.profitwell.com/recur/all/odd-even-pricing and here
https://www.masterclass.com/articles/odd-even-pricing