It's about growing the right culture... similar to growing bacteria we are literally the culture. us, the organisms doing our thing together more friendly and germinating interoperable stems of growth... something much less than being lead on a leash anyway or feeling like we can't do things because of rules.
So direct connection and indirect pressure that but leads to eventual change rather than sudden. Doing things in the right way more often (or just less in the wrong ways to our intended culture) leads to success or eventual snowball.
The overwhelming mass (whenever that happens) is more of a sure thing that multiplies with time. Eventually it will happen if people stick to it and keep adding / finding ways that match principles (not sacrifice it or sell it).