If Telcos Ran Restaurants

Waiter: "Ah, welcome to the restaurant, Sir!"

Customer: "Thanks! May I take a look at the menu?"

W: "Certainly, that'll be £125"

C: "I have to pay to see the menu?!"

W: "They do cost us a lot to produce, so we have to charge for them."

C: "But you sell food. I can't buy food unless I can see what I'm buying."

W: "But we do have to charge to see the menu."

C: "I'll go to another restaurant."

W: "Ok you can see the menu for free. Just this once! Since it's you!"