"For all its sanctimonious talk of “open debate” and “community”, its business model is to optimize for outrage; outrage means maximum “engagement” and hence profit. Facebook’s attempts to create less toxic politics have regularly been reversed because “engagement” appeared to have declined as a result."

theguardian.com/us-news/commen

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@cyrilpedia Phoney outrage is also the lifeblood of the media.

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