@NPR dropped Twitter and maintained almost all of their traffic. #Journalists, get off #Twitter.
@ilinamorato @briankrebs @NPR That account profile says “( feed imported by press.coop )” and then lists a Twitter account. So, which is it? Are they still on Twitter or not? And if not, then where is the feed being imported from and why does the @NPR profile still include their Twitter account?
@bhawthorne @ilinamorato @briankrebs @NPR It looks like they still have a Twitter account but have not posted on it for months, but because it’s still alive they can demonstrate it has the same ownership as their Mastodon handle. press.coop is an RSS feed mechanism for pushing posts to Mastodon.
@adrien @ilinamorato @briankrebs @NPR As a news organization, you would think that they would at least put a bit more effort into their profile here. Or even, I dunno, participate?
@ilinamorato I think generally Mastodon is a hard sell for many organizations because of limited reach. Twitter was already the lowest reach platform many orgs were on pre-Musk, and Mastodon has only a fraction of Twitter's former userbase. There are arguments that journalistic organizations have unique reasons to want to be on a truly open platform where they have total control of their account, but it's a hard choice to make for organizations with scarce resources. @bhawthorne @adrien @briankrebs @NPR @gbhnews