Just read an industry media sort of article about things professionals need to be aware of as brands go to the metaverse.
Has no one told them it’s dead yet?
This sort of puff piece is supposed to help portray the writers as helpful and savvy guides to the new digital frontiers. All I’m seeing are people who bought into the hype and who can’t tell a marketer’s breathless fantasy from reality. I would be less keen to trust anything these guys say after reading their oh-so-thoughtful piece on tHe MeTaVeRsE
