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"According to a 2019 whitepaper by IDC [pdf], 60 percent of all data is cold, yet remains on HDDs. Johns argues that this presents an important opportunity for big data corporations to transition to an alternative, tape storage, a more sustainable form of data storage which would reduce their carbon footprint.

If organizations worldwide collectively transitioned all their cold data, a collective 60 percent of all data, to tape, the amount of carbon dioxide emitted by data storage across the globe would fall by 58 percent, a 79 million ton reduction in CO2 emissions, Johns calculates.
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