@triptych I think coops will never "run the show" because unlike companies, they do not have it as a goal. But that's fine. Let Apple, MS, Google run the show of those who need a brand to follow. The rest of us should be able to also live as we see fit. And many of us do. We just need to make this way of living more accessible to new entries. And the Fediverse, FOSS, etc are important steps in this direction. Local coops are there in many parts of the world. My experience is that currently one needs to pass through a company to be able to value the difference.