@mur2501 @tombies in the case of the guy in the photo, there are other aspects of how he looks and how he dresses that look un-Scandinavian. his outfit seems designed to match the theme of being traditionally French.

the name of the shop, "Birkelundens lille franske ostebutikk" breaks down as follows

Birkelunden = Birch Grove, the area in the images below

"lille franske" = little French

"ost" = cheese

"butikk" = shop

so

Birch Grove's Little French Cheese Shop