On Monday, I wrote an essay about climate and biodiversity for Scientific American. I tracked proportional engagement, calculated as (likes + shares + comments)/followers, over six social media platforms.
The winner? MASTODON, by a landslide.
Second place? INSTAGRAM. It's harder to share posts on IG, but lot of people like things there!
The loser? FACEBOOK, also by a landslide. On Facebook, I've been shadow-banned since August 2018 when they listed clean energy and climate as "socially sensitive topics" so my page there stopped growing 6 years ago and now only about 1% of my followers there ever see my posts. It's actually too bad, because that's the platform where I reach the most conservative audiences through their connections to friends and family. So even though it's dead last, I still persist.
@kathhayhoe @publicvoit Have you seen this story on CNN about Meteorologists getting death threats?
CNN: ‘Murderers’ and ‘criminals’: Meteorologists face unprecedented harassment from conspiracy theorists
https://edition.cnn.com/2023/05/27/world/meteorologists-conspiracy-harassment-abuse-climate-intl
