When I was a kid, my mother occasionally had us in hotels on trips. There were Quality Inn, Sleep Inn, and Comfort Inn. I had taken them literally. Sleep Inn was clearly just a room to sleep, bare minimum. I didn't want to go there.
But how could the Quality Inn be any quality if it wasn't comfortable. If it was comfortable, then what is the Comfort Inn for? Wouldn't a comfortable inn be quality.
I went on and on about this until I was threatened with violenc.