When I was a kid, my mother occasionally had us in hotels on trips. There were Quality Inn, Sleep Inn, and Comfort Inn. I had taken them literally. Sleep Inn was clearly just a room to sleep, bare minimum. I didn't want to go there.
But how could the Quality Inn be any quality if it wasn't comfortable. If it was comfortable, then what is the Comfort Inn for? Wouldn't a comfortable inn be quality.
I went on and on about this until I was threatened with violenc.

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@hellomiakoda The fourth, most deluxe brand in this series is Clarion. My dictionary defines clarion as "a shrill narrow-tubed war trumpet", so I guess they specialize in wake-up calls?

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