At 25% PER YEAR, the growth of #data storage implies skyrocketing consumption of energy and materials, and is scary and unsustainable - by @gerrymcgovern
gerrymcgovern.com/data-growth-

@alberto_cottica @gerrymcgovern

I don't understand what the problem is, there is a surge in this era because evidently the benefits of retaining data outweigh the costs: at some point their ratio will decrease as will the growth rate.

This sounds like a textbook case of Cassandra syndrome: en.wikipedia.org/wiki/Cassandr

@post @gerrymcgovern that is only true if the markets for data are perfect and in constant equilibrium, and environmental externalities of collection and retention fully internalised. Neither condition holds. That's even if you buy neoclassical econ, which I, for one don't.

@alberto_cottica @post Most orgs I've dealt with collect data with no logical reason why. As a result, 90% of data doesn't get used. It's waste. And many orgs are now spending 30% of their IT budget storing this waste.

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@gerrymcgovern @alberto_cottica

This is a totally different thing than what is written in the article, though.

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