It's great to say "we value X" or "we are striving to be X." But unless you are prioritizing X, investing in X, and taking concrete steps towards X, those are just words.
This is true for everything from user research to DEI to social justice. Only actions count.
@PavelASamsonov PLUS: Unless sufficiently salient incentives exist, even actions won’t self-sustain. Structure & context count.
@sakhavi 100%. The prioritization needs to be on a system level. Can't just ask others to make the choice & pay the cost.