FYI: anything an American business does between December 24 and January 3rd will be skeevy as hell hoping it gets no press.

For example, Amazon just announced that all of Prime Video will get ads.

@troublewithwords Amazon putting ads on Prime Video is a textbook case of what @pluralistic calls #enshittification: “OK, we've got you where we want you, so now we'll start making the product worse & sucking more money out of it.”

AMZN seems to be doubling-down hard on the whole enshittification strategy: from turning their storefront into a pay-to-play search engine for cheap crap, to amped-up Kindle DRM lock-in, to ads on Prime Video, it's an across-the-board effort.

Expect #AWS to be next.

@angusm @troublewithwords @pluralistic Amazon has turned INCREASINGLY shitty since Jeff Bezos stepped down as CEO in July 2021. Partly it's the financial environment (high interest rates = more pressure to take profits on long-term investments) but part of it is just crap management decisions by Andy Jassy (the new CEO).

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