@jessmahler Yup, this exactly. This is what marketing looks like when your target audience isn't people who've never used your product, but people who've never used anything like your product and you want to sell to them before they compare your product to any other because your product isn't good.

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@Featherwatt @jessmahler This could be the issue the fediverse faces, what do people expect, when moving over or using it.

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