As companies rainbowwash themselves this June, here are my top tips:

🌈 I DO expect this is a cynical marketing ploy

🌈 I DON'T see a cynical marketing ploy as a bad thing: capitalism seeing little risk in this is a barometer of where we're at as a culture

🌈 I DON'T know why this is spreading to the UK and elsewhere when "Pride month" isn't a thing here; in non-pandemic times there are prides every weekend from April to October

🌈 I DO admire how quickly the UK progressed since Section 28