@HolgerHellinger Your little company? 100,000 people? Hah, you think so small! :) Think Google running one. Think millions and millions of people. Now we’re talking. Yum! Think new proprietary features that Google adds on top that people love. Think embrace, extend, extinguish.

If you embrace the success criteria of Big Tech you will end up being replaced by Big Tech. No one does Big Tech as well as Big Tech. You want to build true alternatives? Embrace the opposite success criteria: go small.