I’m not sure a company like Amazon has principles in the sense that individuals do, but they have longterm interests that align with such principles when responsibly viewed. Russia is a huge investment risk. Ukraine is a growing market w an easy, low cost way to ingratiate themselves with all levels of government— or hold them hostage. Not to mention a sweeping PR boost across the West at a bargain, during a rise of antitrust hawks in the US admin eyeing them.