When you so dumb you don’t check the material science before making a commitment.

FT pointed out, “Lego has instead decided to try to improve the carbon footprint over time of oil-based ABS, which currently needs about 2kg of petroleum to make 1kg of plastic.”

Lego’s sustainability goal to eliminate all petroleum-based plastics from its bricks by 2030 has hit a roadblock. It raises questions about whether the toymaker knew that its ESG objectives were unattainable from the start.