Korzybski's famous remark that "the #map is not the #territory" because people regularly confuse conceptual models of #reality with reality itself, and its derivatives such as "all models are wrong" originates from regarding the #model as a #blueprint or picture ***describing*** that reality.

The #model is instead a #recipe (instruction) or a #tool for helping us navigate the terrain, what Maturana would call a #GenerativeMechanism with which each one of us is able to create our own image of reality depending on what we "want" from the terrain we are navigating through.