In Florida at least, "painting over it" is a derogatory term for superficially fixing a problem without doing anything to address the root causes. It comes from our shittiest landlords, who are notorious for painting over cracks and holes in walls and, in one case that was famous on social media a while back, even painting over a cockroach.

Given that context, I'm not sure this ad sends the right message. We need to address the cause of the problem, not just paint over its symptoms.