I think if there's an inflection point for masto adoption going mainstream it'll be when mainstream publications like wired or rolling stone or even newspapers set up their own instances and get their writers on them, maybe with auto cross post to Twitter.

The interesting thing will be how the anti-brand sentiment on here interacts with that..

But if I were still the startup kid I was 10-15 years ago I'd probably be pitching the idea of "white label hosted mastodon for media" to VCs by now.

Related to this, today I saw someone on the birdsite say (paraphrased) "most people don't want mastodon instead of Twitter because they just want to know that what's posted by the BBC is from the BBC" in among a bunch of stuff about how decentralization isn't that important, actually and like...

I'd rather know it came from the BBC because it came from the BBC's domain name than because some rando corp got thrust into the position of deciding who is and isn't real. Decentralization is the solution to this problem, if anything.

@megmac precisely. they could own @bbc.news or whatever and you know anything from that server is legit.

@aconchillo @megmac Is this enough though? I can register bbc.ninja or bbc.xyz, or... and while the right domain may be well known, some (occasionally purposeful) confusion is likely.

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