Citizen Science as the new paradigm for Science Communication. « Smells like team spirit: how citizen science can succeed ». https://cordis.europa.eu/article/id/442432-smells-like-team-spirit-how-citizen-science-can-succeed However, the biggest difficulty is that popularised science is not science and never will be. But if one remains aware of this, popularised science is preferable to no-science or forged science.