💡 A legitimate and valuable use of ChatGPT etc is to understand the "current industry thinking" on a topic. Then use the results to target marketing and product efforts *away from* that current thinking.
Example: I asked ChatGPT to "Write a 500-word article about the high cost of coordination in software teams" and it gave: "In conclusion, the cost of coordination in software teams is high, but it is a necessary part of the development process" which *currently accepted nonsense*.
Matthew - I've used a similar approach for academic writing with a slightly different twist: use the AI as a generic reviewer and ask it for feedback. It will give you the "current thinking", it will slightly misunderstand your arguments, and often generally miss the point. Just like a human reviewer will. But now you can go and emphasize your writing's novelty, make your arguments more explicit, and make your points crystal clear - before the paper gets sent off.
We always write with a ton of implicit knowledge. Having a patient reader who does not share that knowledge is invaluable. It helps us make implicit knowledge explicit. That's what it's always about.
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