How can we classify segments of the population based on their #ClimateChange attitudes in Germany? And how do these segments compare to other countries, such as New Zealand, the U.S., and Australia?
New study by #KiraKlinger @j_metag and @mss7676: https://www.tandfonline.com/doi/full/10.1080/17524032.2022.2153897
They identify five segments: The “Alarmed Actives”, “Convinced”, “Cautious”, “Disengaged”, and “Dismissive” – and find interesting similarities and differences of 🇳🇿🇺🇸🇦🇺 and 🇩🇪 ⬇️
Follow
@nielsmede @j_metag @mss7676 @communicationscholars Interesting. Are more countries considered (maybe in the future) and do you have a conjecture what creates the large "doubtful" fraction? Is the media landscape a contender?
