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" Management of the SVD outbreak in Uganda in 2000 was complicated by the fact that the outbreak-response team did not understand the local health beliefs and missed an opportunity to align their risk communication with the population’s understanding of disease transmission.5 This hard-won lesson has led to the regular inclusion of anthropologists in response teams to aid in designing and implementing control measures."

nejm.org/doi/full/10.1056/NEJM

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