Meanwhile, at the Bad Place

'The former NBCUniversal advertising head, who started as chief executive on June 5, is seeking to launch full-screen, sound-on video ads that would be shown to users scrolling through Twitter’s new short-video feed, according to three people familiar with the situation.'

https://www.ft.com/content/5a792427-5ca0-48f8-a459-c704036d1d35