"For nerds like me, the article has an important message about the field of behavioural economics. We’ll get to that. There’s also a broader question. The subscription business model has expanded from traditional products, such as newspapers and gym memberships to software, streaming media, vegetable boxes, shaving kits, makeup, clothes and support for creative types via Patreon or Substack. We should all be asking ourselves, if so many people are paying not to go to the gym, what else are we paying not to do?"

https://www.ft.com/content/b2622d99-4eaf-44f7-bbe2-4b61c716a06b