"The beginning of a global pandemic was a terrible time to get into a fight over words. But she had an inkling that the verbal sparring was a symptom of a bigger problem—that outdated science was underpinning public health policy. She had to get through to them. But first, she had to crack the mystery of why their communication was failing so badly."

https://www.wired.com/story/the-teeny-tiny-scientific-screwup-that-helped-covid-kill/