"We’ll tell you “twenty minutes” as I hold in my laughter and high-five our delivery guy. If it does arrive, you’ll eat it, unconvincingly telling your loved ones that it tastes just like the pizza at Bleecker Street pizzeria in the city. Only you’ll know it tastes more like Bleecker Street, the street in the city."

https://www.mcsweeneys.net/articles/im-the-owner-of-your-towns-mediocre-pizzeria-and-theres-nothing-you-can-do-about-it