'As the news business has shrunk over the past 20 years, the work traditionally done by legacy institutions—building an audience, securing funding, promoting pieces—has fallen to the writers themselves. “To be a writer today,” as Allegra Hobbs wrote several years ago, “is to make yourself a product for public consumption on the internet.”'

https://www.thenation.com/article/society/taylor-lorenz-extremely-online/