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The Hershey Company typically spends over half-a-billion dollars a year on advertising, so there's that.
An ad-supported platform will contort their policies quite a bit to protect that.
I ran into the same thing on the bird-brained site with a parody of Doritos.
https://www.thehersheycompany.com/content/dam/corporate-us/documents/investors/2019-fact-book.pdf
