The vagueness of “woke” is the point. It lets people be angry about things that would make them sound (more) stupid and evil if they had to be clear up front. “Oh, more woke casting” sounds marginally less vile than “I’m furious that a black girl is playing a mermaid in a kids movie” https://www.washingtonpost.com/politics/2023/03/15/woke-liberals-desantis/