Twitter's big rebrand to 𝕏 has been terrible for discovery.
"𝕏 just doesn't have the brand recognition of Twitter."
Since the change, downloads for 𝕏 have dropped by 50%! 😮
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While im not sure the rebranding will ever be good, I dunno... this seems short sighted to me....
*All* rebranding tends to have a drop in brand recognition initially... The intent is that the new brand is more appealing so that over long periods of time the brand will recover and outperform the long-term prospects of the old brand. That aspect remains to be seen, and can be hard to quantify.
