Dropping the name #Twitter and rebranding the platform to #X is probably the worst move in recent tech history giving away a perfectly established brand name/logo. Additionally the new logo is super-ugly. But hey, coming from a guy calling his kid X Æ A-12 …

@danvanmoll I think he may be trying to show his intention to move Twitter to be the Everything App by rebadging it, X.

But I agree, it is dumb! Twitter is a household name, this is akin to renaming Apple to B. It's stupid.

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