@Sbectol @neil @deepbluev7
I get the impression the entire endeavour is a case of the emperor’s new clothes, if the company isn’t doing personalised ads they’re regarded as not being ‘at the match’.
I was taken by this article describing an approach by Netherlands broadcaster, NPO.
https://techcrunch.com/2020/07/24/data-from-dutch-public-broadcaster-shows-the-value-of-ditching-creepy-ads/