@neil Same with Netflix.

I honestly think they will all screw themselves here. Customers are fickle, and I suspect rather than everyone upping their subscription to the "ad free" and remaining every-month, people will flit between services, slicing the pie thinner. Every player will then have disloyal flighty customers. And it will have been all their fault.

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@bloor @neil
UK might be somewhat unique in having a public broadcaster that is ad-free. Ireland levies a license fee while RTÉ shows ads with similar regularity to, say, ITV.
So, what I’m saying/suggesting is that we in the UK might be in a privileged position vis-a-vis the situation in other territories where Amazon & Netflix operate.
But, I do agree - try to show me ads if I pony up a subscription fee, hard no!

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