@bloor @neil
UK might be somewhat unique in having a public broadcaster that is ad-free. Ireland levies a license fee while RTÉ shows ads with similar regularity to, say, ITV.
So, what I’m saying/suggesting is that we in the UK might be in a privileged position vis-a-vis the situation in other territories where Amazon & Netflix operate.
But, I do agree - try to show me ads if I pony up a subscription fee, hard no!