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"Google Chrome starts blocking data tracking cookies"
The advertising industry spox quoted in this piece is right that the new cookie blocking feature in Chrome is designed to benefit Google alone.
If web users value their online privacy, they should choose for themselves what level of tracking and advertising is acceptable. This requires only a modest attention to detail, with the use of browsers such as Firefox that allow users to install configurable add-ons.
DOI: I use Firefox with the uBlock Origin add-on, which in my case is set to allow some adverts, but blocks all manner of annoyances such as third-party cookies, popups, intrusive banners, widgets, newsletter sign-up boxes, social media bollocks, everything Facebook,...
