"To beat Trump, we need to know why Americans keep voting for him. Psychologists may have the answer"
Allow me to precis this intrinsic vs extrinsic values model of the political psyche...
Some people are nice, while others are cunts, and there's a bit of a spectrum in between. Appeasing cuntishness is the easier option, in which case society becomes increasingly and self-reinforcingly cuntish.
Have I got this right?
I suspect that the model is only valid to a crude first approximation.