@dmacphee @helenczerski Yeah, I'm not really interested in quibbling over terminology either. My point was that I consider being a #STEM researcher to be a distinct skill set from communicating STEM information to the public effectively, whatever you want to call that latter role.
In my experience plenty of STEM researchers think they are capable of the latter, but they are often very much mistaken. #scicomm is based on somewhat different aptitudes and requires dedicated thought and work to come up with evidence-based methods for effective communication with different audiences.