Totally agree. The change from HBO to HBO Max was terrible, at least in Spain: they removed a half of the content, there were a lot of software and server errors, many shows were displayed in listings with a generic icon (so you had to click in them to know what they were), and content was uploaded in a very sloppy way. The most egregious case was Supernatural: they only had a random episode of a random season of a show with more than ten seasons.
The fact that they think this new rebranding is a good idea proves they are totally clueless. Let's hope they don't make a total mess this time.