If you are politically engaged it's very easy to only talk to other politically engaged people & waste a lot of energy trying to convinced other informed people with complex political frameworks to change their mind.
This is the least effective way to win elections ever. If you find it fun and learn from it, great, but it's not doing anything.
I called an old HS friend and she knew NOTHING about what republicans were up to. Not the book banning, not the trans attacks. She will vote now.
If you think "but everyone I know knows they ought to vote..."
DO THEY?
This old friend is a smart person, an artist, gay, and runs her own small business. She's also busy with two kids, and find politics "depressing" --
(I could get mad at her for that, but I'm also jealous. I want to tune this crap out too.)
Hearing from me out of the blue with my notorious social anxiety made an impression I think.
@Nonya_Bidniss @futurebird actually helping out with some form of local analysis is extremely helpful. Much appreciated